Pakistan Budget 2025: A Game-Changer for E-Commerce. Why Alibaba.com Is the Clear Winner
The 2025 Pakistan federal budget introduced policy shifts that are accelerating e-commerce growth. From tax incentives for exporters to SME subsidies, the government is paving the way for the digital economy to flourish.
But which platform is best positioned to capitalize? Alibaba.com.
While platforms like Daraz (B2C) cater to local consumers, Alibaba’s B2B export-first model, global network, and official partner support (via The Dorsum) give it a dominant edge.
Budget 2025: Key Highlights Impacting E-Commerce
Budget Measure | Impact on E-Commerce |
Digital Tax Exemption for Exporters | Boosts cross-border trade |
SME Subsidy Expansion | Easier access for small sellers |
PKR 15B E-commerce Fund | Better logistics & digital tools |
Reduced Import Duties on Tech | Lowers operational costs |
Tax Relaxation for B2B Traders | Makes exports more profitable |
E-Commerce Market Size (Pakistan – 2025 Estimates)
Insight: Alibaba powers nearly 1 in every 5 e-commerce dollars in Pakistan and over 1 in 4 B2B export dollars.
Why B2C Platforms Like Daraz May Struggle
Consumer buying power is shrinking due to inflation, making bulk exports more attractive. This is where Alibaba dominates.
Comparison: Alibaba.com vs. Daraz.pk
Feature | Alibaba.com (B2B) | Daraz.pk (B2C) |
Business Model | Export-focused B2B | Local retail |
Buyer Origin | Global (USA, EU, GCC) | Domestic only |
Average Order Value | $1,000+ | $15–$50 |
Currency Inflows | USD, EUR | PKR only |
Seller Focus | Manufacturers, exporters | Retailers, resellers |
Growth Rate (YoY) | 26% | 9% |
Why Alibaba.com is Winning in 2025
1. Global Reach + Pakistani Sellers = Explosive Export Potential
The devaluation of the rupee has made Pakistani products more attractive internationally. Alibaba connects local suppliers directly with global buyers.
2. The Dorsum: Official Alibaba Channel Partner
As Alibaba’s official partner in Pakistan, The Dorsum provides:
- Verified seller onboarding
- International buyer matchmaking
- Product optimization & SEO
- Freight and payment support
Leading Export Cities in Pakistan
Sialkot Dominates Pakistan’s Alibaba Export Landscape—While Karachi Has Room to Grow
Alibaba.com Pakistan recently disclosed at a sellers’ summit that Sialkot is home to an astounding 85% of all verified Pakistani sellers on the platform, making it the nation’s most powerful e-commerce export hub, particularly for sports goods, surgical instruments, and leather (Propakistani, Neemopani). Lahore and Faisalabad account for roughly 10–12% and 1%–2% of Pakistani Alibaba sellers, respectively, in comparison to Sialkot’s lead (The news). Meanwhile, Karachi accounts for only 3.3% of Alibaba’s Pakistani supplier base—but with its massive industrial infrastructure and port connectivity, the city is poised for rapid expansion in B2B exports (Brecorder). Recognizing this gap, Alibaba’s official global channel partner in Pakistan, The Dorsum, is playing a crucial role in onboarding, training, and scaling exporters based in Karachi. They are working swiftly to turn Karachi into the next digital trade hub alongside the rapidly growing Sialkot.
Market Share Comparison (Visual)
Pakistan E-Commerce Segmentation (2025)
- B2B (65%)—Alibaba leading with $1.3B share
- B2C (35%) – Daraz and others
Platforms’ Share in Dollar Value
5 Steps to Start Selling Globally with Alibaba (Infographic)
Final Verdict
Budget 2025 is fueling Pakistan’s e-commerce boom, but the biggest growth lies in B2B exports.
And in B2B, Alibaba.com reigns supreme.
If you’re a manufacturer, wholesaler, or exporter, this is the moment to go global with Alibaba, supported locally by The Dorsum.
Call to Action
Want to become a verified Alibaba seller?
Contact The Dorsum—Pakistan’s official Alibaba channel partner.
Your global export journey starts today.